Self-directed, deadline oriented communications specialist with a range of talents and over 10 years of professional experience utilizing current technologies to implement contemporary design standards in creating branded materials across a variety of media.
I'm what some would call "T-Shaped" in industry jargon, or a jack of many trades. Whether analytical or creative, possessing the range and flexibility to add value throughout the design process is important. Sometimes that means contributing in different roles, at different stages of a project.
I am a designer in the broadest sense of the word. My competencies allow me to offer services in web and print design, photography, engraving (wood, metal, leather and more), brand consulting, and more. Whatever the title, I like to constructively solve problems. Design allows me to feed my need to manifest ideas into tangible things.
Designing and redesigning the aesthetics and usability of Central Wholesalers website. Implementing inter-activity into the corporate website with a focus on enhancing the user experience. Designing original concepts for web pages and customer focused Internet marketing material and maintaining web assets. cwip.com
Lead designer, responsible for wire-framing and concept of user interface for Central Wholesalers, LLC's website. The user-focused redesign contributed to an unprecedented increase in site traffic, conversions and record on-line revenues. Sales from purchases on cwip.com grew from around $1 Million annually in 2012, to averaging close to $1 Million per month in 2016.
Using graphic design and prototyping software tools to create wire-frames and visual design comps. Generating aesthetic components of the user interface (buttons, icons, menus, etc.) and programming the flat designs into working websites with HTML, CSS and some simple scripting. My role is to bridge the gaps between the design as a thought, to a flat graphical concept, all the way through to publishing a live, working website.
Utilizing HTML, CSS and jQuery to implement more intuitive features or enhancements to a website with a focus on improving usability. Working with server-side programmers to apply design structure and form to functional elements (search fields, forms, navigation, etc.)
Practicing photography professionally since 2004. I learned the basics of photography and development on film in high school. After graduating college, I got back into shooting as a hobby, but quickly moved into shooting professionally after a college friend and I launched our own urban lifestyle magazine. I have photographed a number of entertainers, amateur models, weddings, architectural, landscape and HDR photography.
B.S. in Mass Communications (Advertising) including target marketing, demographic analysis, ad scheduling, ad buying, budgeting, campaigns. Co-creator of a niche lifestyle magazine (Concrete Magazine) that serve as a successful adverting vehicle in the Southeast region of the US.
Over a decade working in the design field as entrepreneur and as a member of in-house design teams for government contracts and a privately owned corporation. My experience includes print design, front-end web design, photography, custom publishing, logo design, promotional collateral design, event branding, corporate identity branding, and content management among other things.
Oct 2012 - Present
Central Wholesalers, Inc. (Laurel, Maryland)
Designing and redesigning the aesthetics and usability of Central Wholesalers website. Implementing inter-activity into the corporate website with a focus on enhancing the user experience. Designing original concepts for web pages and customer focused Internet marketing material and maintaining web assets.
Mar 2007 - Oct 2012
DELTA Resources, Inc. (Arlington, Virginia)
Responsibilities: designing brochures, newsletters, presentation briefs, print advertisements, promotional items and organizational charts for DELTA Resources, Inc. and in support of various government and military customers. Web design and content management in support of the US Army (ASA IE&E, AEPI, PAL, RCI).
Sep 2006 - Feb 2007
Co-Owner / Photographer / Designer
TM Creative, LLC (Nashville Tennessee)
Co-owner of a creative graphic design/marketing agency based in Nashville Tennessee. Photography, design and custom publications for numerous local, regional and national clients. Duties included researching and contacting potential partners and clients, maintaining ongoing client relations, brand development, street marketing, organizing events, brand development.
Sep 2004 - Nov 2006
Co-Owner / Co-Editor / Photographer / Distributor
Concrete Magazine (Nashville, Tennessee)
Co-owner and co-creator of an urban culture magazine that was distributed in 10 major markets throughout the Southeastern region of the United States. Winner of the award for the Urban Magazine of the Year from The Southern entertainment Awards in 2005.
I've had the opportunity to work in a multitude of diverse design-related disciplines. With a natural curiosity for finding new applications for graphics, my skill set broad. Web design by day, is often complimented with laser engraving, screen printing, or stencil painting by moonlight.
Graduated class of 2002 with a Bachelors of Science in Communications with a concentration on Advertising. Studied Web Design & Interactive Media at The Art Institute of Washington. Over 13 years of professional experience as a designer.
2009 - 2011
A.A Web Design & Interactive Media
The Art Institute of Washington
1998 - 2002
B.S. in Mass Communications (Advertising)
The University of Tennessee (Knoxville)
The business of advertising in mass communications including target marketing, industry analysis, competitive analysis, media strategy, ad scheduling, ad buying, budgeting, campaigns, media/marketing mix, brand/product positioning
1994 - 1998
High School Diploma (General Studies)
Manchester Township High School
Member of National Honor Society. Varsity Athlete in three sports (Football, Indoor and Outdoor Track & Field). Member of Peer Resolution student conflict counseling group.
“A very talented professional, with a positive attitude and passion for graphic design. It truly translates in his work. I've always endorsed him when someone is looking for a graphic design artist... an exceptional teammate with a great work ethic, tenacity, resilience and creativity no matter how demanding the client... He's a wonderful asset to any company.”
Apprill Walden - Public Relations Specialist
“Thanks so very much for everything. Your efforts made my wife's 40th [birthday] something that will go down in the history books. All of the other girls [said] you have set the bar for birthday celebrations and favors!!!! Thanks again Kevin!!!! ”
Ricardo Joseph - USN, Retired (freelance client)
If you like what you see, reach out to me!